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{"id":284884,"date":"2021-08-24T15:01:51","date_gmt":"2021-08-24T15:01:51","guid":{"rendered":"https:\/\/hovitv.wpengine.com\/?p=284884"},"modified":"2022-05-06T10:49:26","modified_gmt":"2022-05-06T10:49:26","slug":"5-ways-for-marketers-to-increase-their-email-open-rates","status":"publish","type":"post","link":"https:\/\/thehovi.tv\/blog\/nurturing\/5-ways-for-marketers-to-increase-their-email-open-rates\/","title":{"rendered":"5 Ways for Marketers to Increase Their Email Open Rates"},"content":{"rendered":"\n

By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion<\/a> – an approximate six hundred thousand increase in users, up from 4 billion in 2020, representing more than half the world\u2019s population. Roughly 306.4 billion emails are estimated to be sent and received EACH DAY in 2020 and this figure is expected to increase to over 376.4 billion daily mails by 2025. But how does that translate to your outreach’s email open rates?<\/p>\n\n\n\n

Pay attention to your email open rate when implementing your email marketing. After all, the entire success of your email marketing hinges on people opening your campaigns. <\/p>\n\n\n\n

Consider these 5 easy to implement tips to increase your email open rates:<\/p>\n\n\n\n

1- Never neglect email deliverability<\/strong><\/h2>\n\n\n\n
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Think about this: More than 20% of marketing emails never make it<\/a> to a subscriber\u2019s inbox. That’s 1 in 5 emails!<\/p>\n\n\n\n

First things first, make sure your emails are being received. No one will open an email they never received, right? Make sure that emails are actually delivered to your readers. Deliverability is affected by 3 main factors: configuration, content & engagement. <\/p>\n\n\n\n

Here are some ways to improve your email deliverability:<\/p>\n\n\n\n