6 Steps to Create Your Ideal Customer Profile

6 Steps to Create Your Ideal Customer Profile

Have you ever received an advertisement that made no sense to you? You may be a real estate company receiving an advertisement related to Medicine or Sports; Weird, right? Not very effective you may think, and I definitely agree. That is because most companies just...
Retargeting: Digital Marketing’s Holy Grail

Retargeting: Digital Marketing’s Holy Grail

Day after day, online users are becoming thirstier for information and the degree of converting, becoming customers, from first-time interactions is decreasing. That’s why Retargeting” is a necessity for every business whether it’s e-commerce or a B2B company. What is...