Have you ever received an advertisement that made no sense to you? You may be a real estate company receiving an advertisement related to Medicine or Sports; Weird, right? Not very effective you may think, and I definitely agree. That is because most companies just...
Nurturing
Facebook’s META-morphosis: The New Digital Reality
When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences to help build the next evolution in social...
5 Ways for Marketers to Increase Their Email Open Rates
By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020, representing more than half the world’s population. Roughly 306.4 billion emails are estimated to...
Retargeting: Digital Marketing’s Holy Grail
Day after day, online users are becoming thirstier for information and the degree of converting, becoming customers, from first-time interactions is decreasing. That’s why Retargeting” is a necessity for every business whether it’s e-commerce or a B2B company. What is...