6 Steps to Create Your Ideal Customer Profile

6 Steps to Create Your Ideal Customer Profile

Have you ever received an advertisement that made no sense to you? You may be a real estate company receiving an advertisement related to Medicine or Sports; Weird, right? Not very effective you may think, and I definitely agree. That is because most companies just...
5 Do’s and Don’ts of Digital Marketing

5 Do’s and Don’ts of Digital Marketing

In life, there are dos and don’ts for everything. Ever since we were young and we are told by our parents not to do certain things, one example I remember clearly is; whenever I get near something lit, they would repeatedly say no, no, ouch, ouch. They have raised us...
Video Marketing: Devouring the internet day by day

Video Marketing: Devouring the internet day by day

Where does Video Marketing stand today? By 2022, online videos will constitute more than 82% of all consumer internet traffic. Viewers spend an average of seven hours and fifty-five minutes every week watching online videos.  An extraordinary 78% of people report...