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Sales and Marketing Funnel to Flywheel: A Spin Worth the Ride
Top, middle, bottom — once upon a time, these...
Recent articles
QR Code Marketing: A Revitalized Art
QR codes - These strange, pixelated scan images, have been around since 1994 when a company named Denso Wave used them as a way to track their manufacturing process. Companies later jumped on the bandwagon, with no signs of success, and no-one had tapped into the...
6 Steps to Create Your Ideal Customer Profile
Have you ever received an advertisement that made no sense to you? You may be a real estate company receiving an advertisement related to Medicine or Sports; Weird, right? Not very effective you may think, and I definitely agree. That is because most companies just...
The Secret Behind Converting More Sales – 4 Steps to start Implementing Predictable Revenue
The main goal for any company is to sell more. Selling is the holy grail of any business because if a business is not progressing, not evolving, then it is steadily dying. A business cannot survive without revenue. Predicting how much you are going to sell can help...
Facebook’s META-morphosis: The New Digital Reality
When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences to help build the next evolution in social...
5 Ways for Marketers to Increase Their Email Open Rates
By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020, representing more than half the world’s population. Roughly 306.4 billion emails are estimated to...
5 Do’s and Don’ts of Digital Marketing
In life, there are dos and don’ts for everything. Ever since we were young and we are told by our parents not to do certain things, one example I remember clearly is; whenever I get near something lit, they would repeatedly say no, no, ouch, ouch. They have raised us...
Influencer Marketing – The 5 Steps to Taking Over
Who would have thought, myself included, that gummy bears would be viewed as a statement piece? Today, people from all over the world are dashing to get their hand on a gummy necklace that is immensely over-priced, all thanks to influencer marketing. It takes one...
Retargeting: Digital Marketing’s Holy Grail
Day after day, online users are becoming thirstier for information and the degree of converting, becoming customers, from first-time interactions is decreasing. That’s why Retargeting” is a necessity for every business whether it’s e-commerce or a B2B company. What is...
Direct Access: A BDR’s Dream! – Social Selling on LinkedIn
So you’re putting in the work trying to reach out. Writing emails with just the right amount of personalization. Practicing your pitches to perfection so you make the most out of your calls. But what are you going to do with your script when you hit the brick wall of...
Sales and Marketing Funnel to Flywheel: A Spin Worth the Ride
Top, middle, bottom — once upon a time, these three terms were enough to explain the entire sales and marketing funnel. Following a funnel, marketing's goal is nurturing prospects from the awareness stage (top-of-funnel) to the decision stage (bottom-of-funnel) before...
User Interface is User Experience Like Bananas Are Fruits.
The debates over the definitions of UX and UI have been going on for almost as long as the terms have been around. UX stands for User Experience, and UI stands for User Interface. But what do UX and UI actually mean? Both elements are crucial to a product and work...
Video Marketing: Devouring the internet day by day
Where does Video Marketing stand today? By 2022, online videos will constitute more than 82% of all consumer internet traffic. Viewers spend an average of seven hours and fifty-five minutes every week watching online videos. An extraordinary 78% of people report...