by Mariam Zaidan | Jun 2, 2021 | Iterating
Who would have thought, myself included, that gummy bears would be viewed as a statement piece? Today, people from all over the world are dashing to get their hand on a gummy necklace that is immensely over-priced, all thanks to influencer marketing. It takes one...
by Nour Bchennaty | Jun 1, 2021 | Featured
Top, middle, bottom — once upon a time, these three terms were enough to explain the entire sales and marketing funnel. Following a funnel, marketing’s goal is nurturing prospects from the awareness stage (top-of-funnel) to the decision stage (bottom-of-funnel)...
by Mariam Zaidan | May 26, 2021 | General
Where does Video Marketing stand today? By 2022, online videos will constitute more than 82% of all consumer internet traffic. Viewers spend an average of seven hours and fifty-five minutes every week watching online videos. An extraordinary 78% of people report...
