The main goal for any company is to sell more. Selling is the holy grail of any business because if a business is not progressing, not evolving, then it is steadily dying. A business cannot survive without revenue. Predicting how much you are going to sell can help...
So you’re putting in the work trying to reach out. Writing emails with just the right amount of personalization. Practicing your pitches to perfection so you make the most out of your calls. But what are you going to do with your script when you hit the brick wall of...
Top, middle, bottom — once upon a time, these three terms were enough to explain the entire sales and marketing funnel. Following a funnel, marketing’s goal is nurturing prospects from the awareness stage (top-of-funnel) to the decision stage (bottom-of-funnel)...
