by Mariam Zaidan | Feb 15, 2022 | Converting
The main goal for any company is to sell more. Selling is the holy grail of any business because if a business is not progressing, not evolving, then it is steadily dying. A business cannot survive without revenue. Predicting how much you are going to sell can help...
by Nour Bchennaty | Jun 1, 2021 | Featured
Top, middle, bottom — once upon a time, these three terms were enough to explain the entire sales and marketing funnel. Following a funnel, marketing’s goal is nurturing prospects from the awareness stage (top-of-funnel) to the decision stage (bottom-of-funnel)...