by Mariam Zaidan | May 11, 2022 | Wowing
QR codes – These strange, pixelated scan images, have been around since 1994 when a company named Denso Wave used them as a way to track their manufacturing process. Companies later jumped on the bandwagon, with no signs of success, and no-one had tapped into...
by Mariam Zaidan | Feb 21, 2022 | Nurturing
Have you ever received an advertisement that made no sense to you? You may be a real estate company receiving an advertisement related to Medicine or Sports; Weird, right? Not very effective you may think, and I definitely agree. That is because most companies just...
by Mariam Zaidan | Feb 15, 2022 | Converting
The main goal for any company is to sell more. Selling is the holy grail of any business because if a business is not progressing, not evolving, then it is steadily dying. A business cannot survive without revenue. Predicting how much you are going to sell can help...
by Mariam Zaidan | Aug 24, 2021 | Iterating
In life, there are dos and don’ts for everything. Ever since we were young and we are told by our parents not to do certain things, one example I remember clearly is; whenever I get near something lit, they would repeatedly say no, no, ouch, ouch. They have raised us...
by Mariam Zaidan | Jun 2, 2021 | Iterating
Who would have thought, myself included, that gummy bears would be viewed as a statement piece? Today, people from all over the world are dashing to get their hand on a gummy necklace that is immensely over-priced, all thanks to influencer marketing. It takes one...
