Ep. #11 – Lead scoring: The Secret to Effective Marketing Automation

In this episode of the Hovi Frequency, Rami sits down with Joanne Nassar, an AM on Hovi’s Customer Success Team, to dive into what Lead Scoring is and how you could start setting up your own lead scoring model. Listen in to what you’ll be needing and why you should be using a lead scoring to start generating more qualified leads.